We use Plausible Analytics to measure page views and engagement on your website. It’s like Google Analytics, only they don’t report your data back to a billion-dollar company. They are an independent, successful small company, and our group buying power makes it possible for you to use their services for a fraction of the cost you’d pay if you signed up yourself.
On a pragmatic note, many people now block Google Analytics, which gives you a less-full picture of what’s actually happening on your site, and recent rulings in the EU find that Google Analytics is illegal.